Customers search Google, open Maps, and increasingly ask AI assistants who to call. Getting found means being present and credible in all three, with a website built to convert once they arrive.
SEO helps your pages rank in traditional search results. AEO (answer engine optimization) helps AI systems like ChatGPT, Google AI Overviews, and Perplexity understand your business well enough to mention it when someone asks a question. They overlap heavily: good SEO is the foundation, and AEO adds clear entity information, direct answers, and structured data on top.
No, and anyone who does is guessing. What we can do is make your business measurably easier to find, understand, and trust, and report on what changes.
If the site is slow, not mobile-friendly, hard to edit, or not structured for search, usually yes. If it's structurally sound, we'd rather improve its conversion paths and connect it to your system. The audit tells you which.
Google Business Profile improvements can show results in weeks. Organic rankings typically take a few months to move meaningfully. AI search visibility depends on how clearly your business is described across the web and builds over time.
Free. About 30 minutes. You get a written summary of what's working, what's leaking, and what we'd fix first, whether or not we work together.